MARKETING COMMUNICATIONS
Connecting Creatively: Marketing Communications That Resonate and Drive Results.
Marketing Communications is the promotion branch under the 4 Ps of Marketing—product, price, place and promotion. It is designed to influence an audience group to accept or select a particular product or service.
With several years of experience promoting consumer products, I understand consumer behaviour, audience segmentation and product positioning. I know how to design the right promotional mix for all budgets—a multi-channel approach across earned, owned, paid and social media.
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      - Integrated marketing campaign planning and execution 
- Target audience segmentation and personas 
- Product positioning and copywriting 
- Creative and graphic design 
- Marketing collateral development (brochures, flyers, etc.) 
- Digital and social media strategy 
 
Other Capabilities.
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        Corporate CommunicationsCraft clear and impactful strategies to align messaging and engage stakeholders. 
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        Strategic PlanningCreate actionable strategies that align vision, guide decisions and drive results. 
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        Issues, Crisis and Reputation ManagementProtect your brand and navigate challenges with confidence. 
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        Media Relations and StrategyShare your story through traditional media and amplify your message. 
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        Stakeholder EngagementFoster meaningful relationships to achieve organizational goals. 
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        Brand Strategy and Graphic DesignDevelop a powerful brand identity that stands out in today’s market. 
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        Web DesignCreate stunning, user-friendly websites tailored to your business needs. 
