Accepting an IABC Gold Quill "Best of the Best" award for our strategic communications approach to cannabis legalization at YVR.
AVIATION BACKGROUND
Elevating Your Impact. Strategic Communications Expertise for the Aviation Industry.
The aviation industry operates in a highly regulated and complex environment, demanding tailored communications strategies that achieve meaningful results. With more than 20 years of experience in marketing and communications, coupled with deep expertise in the aviation sector, I am uniquely positioned to help clients unearth opportunities and navigate this challenging landscape.
At YVR, Canada’s second busiest airport, I led corporate communications through periods of unprecedented growth, $9.1 billion in construction, executive leadership changes, workforce reductions and the onset of the COVID-19 pandemic. I’ve also worked closely with organizations like AMCO and IAAE Canada on strategic planning initiatives, facilitating board-level planning sessions, engaging stakeholders and drafting actionable plans to drive results.
This experience has provided me with a comprehensive understanding of the industry’s key players, regulatory landscape and strategic opportunities within the Canadian context. While the sector is undeniably complex, the fundamentals of communications remain the same: know your audience, craft the right message and deliver it where it matters most.
Ready to elevate your aviation communications? From strategic planning to crisis management, media relations and stakeholder engagement, I bring the expertise and insights to help your organization soar.
Capabilities.
- 
      
      
      
      
        Corporate CommunicationsCraft clear and impactful strategies to align messaging and engage stakeholders. 
- 
      
      
      
      
        Issues, Crisis and Reputation ManagementProtect your brand and navigate challenges with confidence. 
- 
      
      
      
      
        Media Relations and StrategyShare your story through traditional media and amplify your message. 
- 
      
      
      
      
        Stakeholder EngagementFoster meaningful relationships to achieve organizational goals. 
- 
      
      
      
      
        Marketing CommunicationsDrive results with tailored marketing strategies that reach the right audience. 
- 
      
      
      
      
        Brand Strategy and Graphic DesignDevelop a powerful brand identity that stands out in today’s market. 
- 
      
      
      
      
        Web DesignCreate stunning, user-friendly websites tailored to your business needs. 
 
                        